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The Subscription Trap: How $10 a Month Becomes $2,000 a Year

That streaming service is only $15 a month. So is that fitness app. And that music subscription. And that... wait, how many subscriptions do you actually have? Let's find out.

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November 23, 2025
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5 min read

The Subscription Economy Got Us

Companies figured out that you're more likely to say yes to $9.99 a month than $120 a year, even though it's the same money. And once you're subscribed, inertia takes over. Canceling requires effort. Staying requires nothing.

The average American now has over 12 paid subscriptions. Many people have subscriptions they've completely forgotten about, still charging their card month after month for services they haven't used in ages.

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The Hidden Total

Here's a quick exercise. Write down every subscription you have. Include streaming services, software, apps, gym memberships, subscription boxes, news sites, gaming services, cloud storage, and anything else that charges you regularly.

Now add them up. For most people, that number is significantly higher than they expected. $200 to $400 per month in subscriptions isn't unusual, and that's $2,400 to $4,800 per year.

"You're not paying for subscriptions. You're renting access to things. And rent adds up a lot faster than ownership."

The Audit Process

Go through your subscriptions and ask yourself: have I used this in the last 30 days? If not, why am I paying for it?

  • Check your credit card and bank statements for recurring charges
  • Look for annual subscriptions you forgot about
  • Review app store subscriptions on your phone
  • Consider which services you could share or rotate

You don't have to cancel everything. Just be intentional. Maybe you rotate streaming services instead of having all of them at once. Maybe that gym membership isn't worth it if you haven't gone in two months.

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Track Your Recurring Expenses

Spendify automatically identifies and tracks your subscriptions, making it easy to see what's charging you every month. No more surprises when you realize you've been paying for something you forgot existed.

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